Why expanding businesses should offer employee benefits

As your business grows, your team becomes your greatest asset, and your biggest investment. Offering the right employee benefits can help you attract top talent, keep your best employees long-term, and build a workplace culture that fuels growth.

Even for small businesses, benefits don’t have to break the budget. With the right strategy, they can actually save you money over time through higher productivity, fewer sick days, and stronger employee retention.

That’s why it’s important to make a benefits plan that works for your small business and for your bottom line. Here are some key factors to consider as your business grows.

1. Benefits help your business run better

Offering benefits isn’t just good for employees, it’s good for business. A strong benefits package supports your team’s health and your company’s success by:

• Boosting productivity: Employees with access to medical, dental, and vision care tend to be healthier and more focused. Regular preventive care can help reduce missed workdays and keep your team performing at their best.

• Providing tax advantages: Many employer contributions toward benefits—like health, dental, vision, or retirement plans—may be tax-deductible. Talk with your accountant to see how benefits could lower your taxable income.

• Building loyalty and trust: Providing benefits shows employees you care about their well-being. That builds stronger relationships and a more positive workplace, which helps you retain good people longer.

When your employees feel supported, they bring their best work every day, and that’s what drives growth.

2. Focus on the benefits employees value the most

If you’re just getting started with benefits, begin with the ones employees care about most. Medical, dental, and vision coverage are consistently ranked as the top “must-have” benefits by job seekers and employees alike.

These benefits make your business stand out when hiring and show your commitment to employee health. Best of all, they can be surprisingly affordable. Many plans, like DeltaVision or Delta Dental, offer flexible options for small businesses, including contributary and voluntary plans where employees pay part or even 100% of the monthly premium.

That flexibility helps you offer meaningful coverage without adding to your expenses.

3. Know what's required and what makes sense for you

Some benefits, like workers’ compensation or certain types of insurance, are required by law depending on your state and the size of your business. Beyond that, you have flexibility to design a benefits package that fits your team’s needs and your business goals.

A great first step is to ask your employees what they value most. You might be surprised, sometimes simple additions like dental or vision coverage make a big impact.

You can also compare what other businesses in your industry offer to make sure your benefits remain competitive as you grow. If you’re unsure where to start, a benefits consultant or broker can help you explore affordable options tailored to small businesses.

As your business grows, investing in employee benefits helps you grow smarter. A well-rounded benefits package can improve your employees’ well-being, strengthen your company culture, and protect your bottom line.