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How offering dental and vision benefits helps small businesses attract and retain talent in 2026
In today’s competitive job market, small businesses need more than just competitive pay to attract and retain top talent. Employees are increasingly looking at the full benefits package, including dental and vision coverage, when deciding where to work. Offering dental and vision benefits shows you care about your team’s overall health and well-being, helping your small business stand out in 2026.
1. Dental + vision coverage is a growing employee expectation
While major medical insurance is often seen as a given, employees now expect additional coverage that supports their everyday health. Dental and vision plans address routine care needs like cleanings, fillings, eye exams, and glasses or contacts. There are services employees often pay out-of-pocket.
Tip: Highlight your dental and vision plans in job postings and interviews. Demonstrating that you offer comprehensive benefits can make your business more attractive to candidates who value wellness.
2. Comprehensive benefits support employee retention
Employees who feel their employer is invested in their health are more likely to stay long-term. Dental and vision benefits reduce financial stress and support preventive care, which helps maintain overall health and productivity.
Tip: During open enrollment or team meetings, remind employees about their dental and vision benefits. Showcasing these benefits reinforces your commitment to their well-being.
3. Dental and vision benefits help small businesses stand out from competitors
Many small businesses compete with larger companies that have bigger budgets for salaries. Offering dental and vision coverage can help level the playing field, giving you a competitive advantage in attracting top talent.
Tip: Even a modest dental or vision plan can differentiate your small business in the hiring process. Voluntary options are popular and effective for many businesses, where employees partially or fully pay benefits. A voluntary option can be added to any plan for any group size.
4. Bundled plans can save money and simplify administration
Offering dental and vision plans together can often be more cost-effective than offering them separately. Bundled plans simplify benefits management for small business owners while providing employees with a clear, unified benefits package.
Tip: Talk to your Delta Dental representative about bundled plan options that fit your small business budget and employee needs.
5. Dental and vision benefits promote wellness and productivity
Dental and vision coverage isn’t just about addressing problems, it’s about prevention. Regular dental visits can prevent costly procedures, while routine vision care helps employees stay focused and comfortable at work. Healthy employees are productive employees, and benefits that support wellness can pay off in reduced absenteeism and higher engagement.
Tip: Consider wellness campaigns that encourage employees to schedule preventive dental and vision appointments. Recognizing these efforts can reinforce a culture of health in your workplace.
For small businesses, offering dental and vision benefits is more than a perk, it’s a strategic investment in your workforce. By providing comprehensive coverage, you can attract top talent, retain valuable employees, and foster a culture of wellness that benefits everyone.
Ready to make your small business a destination for top talent? Learn more about our employee plans to explore dental and vision plan options that fit your budget and meet your employees’ needs.
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