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How offering dental and vision benefits helps small businesses attract and retain talent in 2026

Written by Smile Power Expert | Dec 15, 2025 1:00:00 PM

In today’s competitive job market, small businesses need more than just competitive pay to attract and retain top talent. Employees are increasingly looking at the full benefits package, including dental and vision coverage, when deciding where to work. Offering dental and vision benefits shows you care about your team’s overall health and well-being, helping your small business stand out in 2026.

1. Dental + vision coverage is a growing employee expectation

While major medical insurance is often seen as a given, employees now expect additional coverage that supports their everyday health. Dental and vision plans address routine care needs like cleanings, fillings, eye exams, and glasses or contacts. There are services employees often pay out-of-pocket.

2. Comprehensive benefits support employee retention

Employees who feel their employer is invested in their health are more likely to stay long-term. Dental and vision benefits reduce financial stress and support preventive care, which helps maintain overall health and productivity.

3. Dental and vision benefits help small businesses stand out from competitors

Many small businesses compete with larger companies that have bigger budgets for salaries. Offering dental and vision coverage can help level the playing field, giving you a competitive advantage in attracting top talent.

4. Bundled plans can save money and simplify administration

Offering dental and vision plans together can often be more cost-effective than offering them separately. Bundled plans simplify benefits management for small business owners while providing employees with a clear, unified benefits package.

 

5. Dental and vision benefits promote wellness and productivity

Dental and vision coverage isn’t just about addressing problems, it’s about prevention. Regular dental visits can prevent costly procedures, while routine vision care helps employees stay focused and comfortable at work. Healthy employees are productive employees, and benefits that support wellness can pay off in reduced absenteeism and higher engagement.

For small businesses, offering dental and vision benefits is more than a perk, it’s a strategic investment in your workforce. By providing comprehensive coverage, you can attract top talent, retain valuable employees, and foster a culture of wellness that benefits everyone.


Ready to make your small business a destination for top talent? Learn more about our employee plans to explore dental and vision plan options that fit your budget and meet your employees’ needs.